A few days ago, I was sitting here surfing the web and I just thought I'd see where the "Promote your page" button would take me on Facebook. Before I knew it, I had my credit card out and I was placing an ad! This entry is all about that in-between process.
Facebook ads, and I'm sure there are plenty of helpful links on FB explaining this - are fairly easy to figure out. You write a description of what you're advertising ("Affordable and colorful Vintage Clothing and Accessories by Marjie W! New items added daily!"), upload a photo and choose where you want your ad to link. For me, I chose my Facebook page, simply because people can become "fans" (or whatever the term is these days) right away. You have to be a member of Etsy to favorite a shop, and a lot of people don't feel like going through that process just to be like "I want to favorite this shop!" Sure, they might see my shop and say "oh my gosh I NEED to buy this!" but I figured I'd just play it safe and link it to my FB page.
You can choose to pay by clicks or per 1,000 impressions. I chose impressions because I know there will be tons of clicks and not a lot of saving-of-the-page going on. I pay .28 per 1,000 impressions. You can bid on how much you want to pay - I actually just changed my bid to .25 to see what happens. I will let you know.
Another cool thing is that YOU set your target market by putting in keywords. Since I am very international-shipping friendly, I chose to target a couple different countries. I added a lot of tags such as "vintage clothing, 80s, retro" etc. to narrow it down. Just put what works for you! And the great part is that you can always go back and change the ad! If you don't like the photo you chose or you'd like it to say something else, it's easy to manage!
So far I've noticed about 17-20 new fans. It's great! I really have no idea how many sales are from fans, but I don't really mind. I set it to charge me $2.00 a day so that's a couple thousand impressions. I think it is totally worth it to try and you don't really lose that much money!
Good luck and let me know how it goes! xox